Playing the part
A bus tour firm uses creative methods to draw more visitors to the Chippewa Valley
Michael Klein
Leader-Telegram Staff
 
Jayne Plumer is at her talkative best when she’s wearing a 19th century dress and entertaining a bus full of tourists.

Plumer and Kristal Meyer run Tours Etc., a company that arranges bus tours of attractions in the Chippewa Valley, usually for groups visiting from outside the area.

The women throw themselves into the job with a flair, wearing cowboy clothes, old-fashioned dresses or even pumpkin costumes. The 5-foot-11-inch Meyer suits up as the Statue of Liberty at the patriotic finale to their “Jail Bailers” variety show, another tour attraction.

“These people are coming back to small-town America — it’s more the people than the attractions themselves,” Meyer said.

In addition to Tours Etc., Plumer and Meyer this year started a tourism alliance called Innovative Tourism that they say is the first of its kind in Wisconsin.

The company markets tours in western Wisconsin to touring groups nationwide, seeking to direct them to its clients, which are mostly local hotels and tourist attractions. Those clients — about 20 so far — pay Innovative Tourism a representation fee.

Clients include the Fanny Hill Dinner Theater, Holiday Inn Campus Area and Cabin Ridge Rides.

Innovative Tourism was one of the winners of the 2003 Eau Claire Area Economic Development Corp.’s Create Your Own Business Contest.

Herby Radmann, owner of Bullfrog Fish Farm, a frequent tour stop, said Plumer brings gusto to her job.

“She’s very committed to providing tours with a good time,” he said, laughing. “Sometimes she’s embarrassing.”



Tours Etc. brings in a lot of tour business to the Chippewa Valley that wouldn’t otherwise come, said Linda John, director of the Eau Claire Area Convention & Visitors Bureau.

Plumer, 46, worked in the hotel business until she started Tours Etc. about nine years ago. Meyer, 27, who had nine years of experience in the tourism business, joined Plumer as a business partner Jan. 1.

“This area was more of a stopover than a destination,” Plumer said.

So she created three- to five-day bus tours that visit western Wisconsin sites such as Fanny Hill, the Chippewa Valley Museum and Trempealeau County.

“We’re trying to say ‘Hey, take a look at us,’ ” she said.

Tours Etc. now hosts 60 to 80 bus tours a year, with an average of 40 to 45 people in each tour, most of them senior citizens.

Tours Etc. hopes to double the number of tours in 2004, Plumer said. Most tour groups now come from Iowa, Minnesota, Wisconsin and Illinois, but Plumer and Meyer hope to expand beyond that.

On behalf of Innovative Tourism clients, they plan to attend national conventions to sell Eau Claire as a destination.

“Most people can’t send people out to scout a new area, so they depend on people like us,” Plumer said.

Tours Inc. customizes most tours to fit the group, but it has created a variety of themes, including:

n The Hysterically Historical tour: Plumer dresses in a period custom as she leads the group through historic sites from Eau Claire’s day as a lumber boomtown, including the Paul Bunyan Logging Camp and the Chippewa Valley Museum.

n The Calamity Jayne Tour: The tour visits Cabin Ridge Rides in Cadott. Plumer and Meyer dress in cowboy clothes and pretend to hold up the bus.

n The Old-Fashioned Christmas Tour: The trip includes a visit to Lowes Creek Tree Farm, and Plumer and Meyer dress as reindeers and elves.

Also popular are mystery tours, in which participants don’t know where they’re headed, Plumer said.

“We have so much fun,” she said. “A lot of tours have guides, but we’re more entertainers.”

 
 


Jail Bailers

Leader-Telegram
3/23/2003
 
Stealing the show
With their musical variety act, members of an Eau Claire group known as the Jail Bailers commit crimes of passion by performing a routine they love.
Dan Holtz
Leader-Telegram Staff
 
Staff photo by Shane Opatz
Shawn McInnis as Elvis sang “Love Me Tender” to Edna Mooney of Eau Claire.
If you go:
While the Jail Bailers shows are designed for incoming tour groups, a limited supply of tickets are set aside for the general public for each show.
Tickets are $5 in advance and $7 at the door. For ticket availability, call Jayne Plumer or Kristal Meyer at 878-4857.
All shows are performed at the Holiday Inn Campus Area, 2703 Craig Road:
n Saturday, May 17, 1 p.m.
n Wednesday, June 11, 7:30 p.m.
n Tuesday, June 24, 7 p.m.
n Wednesday, Aug. 20, 7 p.m.
n Monday, Sept. 15, 7 p.m.
n Wednesday Sept. 24, 7 p.m.
n Monday, Oct. 13, 7 p.m.
n Wednesday, Dec. 10, 7 p.m.
n Saturday, Dec. 13, 1 p.m.

Dressed as a police officer, Brad Sorenson escorted the performers -- or should we say inmates -- to the stage.

Mugshots were taken of each man, and they were placed on stage with their backs to the audience.

“Obviously it’s our best side,” one of the performers cracked.

Welcome to the Jail Bailers’ variety show. Let the fun begin.

Sorenson sang a solo, and then emcee Jayne Plumer encouraged him to get off the stage so the other seven guys could get involved in the show.

“I think you should pass that microphone,” Plumer said.

“Can I swallow it first?” Sorenson said, which elicited belly laughs from the crowd.

If this sounds like a silly, laugh-out-loud variety show, you’re right.

“We’re all a bunch of hams,” performer Charlie Plumer said in an interview before the group’s March 12 show. “We’re just having fun with it.”

For almost two years, the Jail Bailers have been performing to tour groups visiting Eau Claire and western Wisconsin attractions. March 12 was the Jail Bailer’s first performance for a general audience.

The Jail Bailers are eight Eau Claire men who have known each other for several years. Most of them are members of the Eau Claire Male Chorus.

They got together for a spur-of-the-moment variety show in May 2001 and have been performing ever since.

The Jail Bailers are made up of Shaun “The Ham” McInnis, Charlie “Luscious Lashes” Plumer, Ron “Lovely Locks” Mastin, Norb “Sticky Fingers” Lehman, Todd “Money Bags” Nickels, Tommy “The Hillbilly” Anibas, Bob “Twinkle Toes” Wierman and “Bad” Brad Sorenson.

The group was thrown together under the guidance of Charlie Plumer’s wife, Jayne.

Jayne Plumer co-owns Tours Inc. of Eau Claire, a company that assists tour groups visiting western Wisconsin sites and attractions.

A group from North Dakota was planning a three-day tour of western Wisconsin in May 2001.

The group had nothing planned for its first night here and sought Jayne Plumer’s assistance in finding an activity after an eight-hour bus ride.

Plumer shared the tour group’s need with her husband and other members of the Eau Claire Male Chorus.

Chorus members were returning from the Big Sing in Grand Rapids, Minn., an annual event that brings together the Associated Male Choruses of the Upper Midwest for a mass concert.

Plumer and several chorus members decided to put together a show for the North Dakota group.

The Plumers found T-shirts with a county jail theme and decided to buy the shirts and make “love crimes” the show’s theme.

“We had one rehearsal for that show,” Jayne Plumer said. “And they got a standing ovation.”

“They pretty much ate it up,” Charlie Plumer said of the Jail Bailers’ first audience.

“We put together a little show, and it’s grown from that,” Mastin said.

The Jail Bailers have remained together ever since to play for tour groups mostly from Iowa, Illinois, Minnesota and Wisconsin.

The Jail Bailers performed six shows last year and so far have 12 shows scheduled this year at the Holiday Inn Campus Area, 2703 Craig Road.

Charlie Plumer, Anibas and Mastin say the chance to perform and clown around with their musical friends are the biggest thrills.

The Jail Bailers perform songs in harmony or in solos. Comedy is sprinkled throughout the event.

Some of the diverse tunes they sing include “Never Fully Dressed Without a Smile,” from the musical “Annie;” “Unchained Melody” by the Righteous Brothers; “King of the Road” by Roger Miller; and “Are You Lonesome Tonight” by Elvis Pressley.

“We show off everybody’s talents,” Charlie Plumer said.

While the music is pre-selected, each show is a little different.

“Some of the guys can throw one-liners off the cuff very quickly,” Anibas said. “It can get pretty wild.”

“We love to play off the audience,” Charlie Plumer said.

“We have little surprises for them,” said Mastin, a retired Eau Claire music teacher who serves as the unofficial director of the Jail Bailers.

Surprises include impersonations of Elvis Presley, Archie and Edith Bunker and a “descendant” of Johann Sebastian Bach -- played by Mastin -- who performs a classical music rendition of the nursery rhyme “Old Mother Hubbard.”

At the March 12 show, three of the Jail Bailers -- led by Anibas -- came on stage wearing hillbilly costumes and were dubbed “Tommy and the Hillbillies.”

“Which song should we do?” one of the hillbillies asked.

“Let’s do the one we know,” another hillbilly replied.

Evonne Karpinske of Eau Claire was at the March 12 show and has seen the Jail Bailers perform four times.

“You can tell they are having way too much fun up there,” she said. “And that makes the audience have fun.”

The songs are pretty much the same at each performance, but the show itself is never the same, Karpinske said.

“There’s always some ad libbing or something new,” she said. “They act off the audience. They’re just a good group of guys.”

Jayne Plumer says she can best describe a Jail Bailers show in one sentence.

“Start with Lawrence Welk, add a little ‘Hee Haw’ and top it off with Frank Sinatra and the Statler Brothers,” she said. “It’s a good old variety show.”

While their shows are geared for tour groups, Jayne Plumer tries to set aside a small group of tickets for each show for the general public.

“This is a bunch of guys that love to perform, love to sing and are darn good at it,” she said. “The guys themselves don’t know how good they are.”

The Jail Bailers don’t know how long their gig will last, but they are enjoying the ride.

“If there’s a need for it, or if we can do it more often, the guys would love it,” Charlie Plumer said.

Holtz can be reached at 833-9207, (800) 236-7077 or dan.holtz@ecpc.com.

 

Jail Bailer Schedule

 

 

 

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